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Jul 10, 2004
New Survey Examines the Impact of Gibson’s ‘Passion’ Movie
(Ventura, CA) - Mel Gibson’s controversial movie about the last twelve hours of the life of Jesus, The Passion of the Christ, stunned the movie industry by becoming the eighth highest-grossing domestic film of all-time.
Much of that success can be attributed to the fervent support of churches, many of whom labeled the movie as "one of the greatest evangelistic tools in history."
A new national survey of more than 1600 adults, conducted by The Barna Group, examines not only how many people saw the movie, but what impact the film had on their life.
Among the most startling outcomes drawn from the research is the apparent absence of a direct evangelistic impact by the movie.
Despite marketing campaigns labeling the movie the “greatest evangelistic tool” of our era, LESS THAN ONE-TENTH OF ONE PERCENT of those who saw the film stated that they made a profession of faith or accepted Jesus Christ as their savior in reaction to the film’s content.
Equally surprising was the lack of impact on people’s determination to engage in evangelism.
LESS THAN ONE-HALF OF ONE PERCENT of the audience said they were motivated to be more active in sharing their faith in Christ with others as a result of having seen the movie.
[SOURCE: The Barna Group]
Posted by David Pryor in Film, In The News, Religion | Permalink
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